Quick Facts
- Founder: Kelsie Hayes, the creative force behind Popup Florist.
- Location: West 28th Street in Manhattan’s Flower District.
- Space Type: A multifunctional loft combining a floral studio, event space, and creative workshop.
- Design Aesthetic: Eclectic industrial loft with a warm, residential feel.
- Signature Features: A dedicated florist’s pantry, a conversation pit, and custom glass-walled partitions.
- Notable Clients: Production and events for luxury brands like Prada, Gucci, and Hermès.
- Programming: Professional six-week floral design programs and seasonal workshops for the public.
House of Three is a premier floral studio nyc located in the heart of Manhattan's Flower District. Designed by Kelsie Hayes, this multipurpose space blends industrial loft charm with functional workshop areas to serve as a hub for both professional designers and flower enthusiasts.
Walking through the Flower District in Manhattan is a sensory experience, a chaotic yet beautiful dance of delivery trucks and buckets of blooming hydrangeas. But when you step off the elevator and into House of Three on West 28th Street in Manhattan's Flower District, the noise of the city softens into something much more intentional. This is the latest evolution for Kelsie Hayes, the founder of Popup Florist, who has managed to turn a former industrial lighting showroom into one of the most inspiring creative environments in the city.
As an editor, I often see spaces that choose between "professional" and "lived-in." House of Three refuses that binary. It is a working flower studio, yes, but it is also a place where you want to sit down with a glass of wine and stay for hours. This balance is what makes it a masterclass in creative studio interior design.
The Design Philosophy: World-Building on West 28th Street
The transition from a commercial showroom to a creative sanctuary required a thoughtful mood board process. Kelsie’s vision was to create a space that felt like a home away from home, yet remained robust enough to handle the wet, heavy work of floral production. The bones of the loft are classic New York—expansive windows and high ceilings—but the interior layer is where the personality shines.
One of the most effective techniques used here is the hero piece strategy. In the center of the studio, Kelsie anchored the room with a vintage floral Cassina sofa sourced from Mid-Century LA. It sits within a designated conversation pit, a design choice that immediately breaks up the industrial scale of the loft. By placing such a recognizable, plush piece of furniture in a workspace, the studio signals that it is a place for connection as much as it is for production.
The color story also plays a vital role in softening the space. When choosing paint colors for a creative studio space, the temptation is often to go with a stark gallery white. Instead, the walls here are treated with cool-toned Farrow & Ball paint, which provides a sophisticated backdrop that doesn’t compete with the vibrant colors of the flowers. It creates a serene atmosphere that allows the natural textures of the greenery to pop.
The Florist’s Pantry and Kitchen: Form Meets Function
For any professional creative, the "back of house" is where the real magic happens. At House of Three, the traditional kitchen has been reimagined as a florist’s pantry. This isn't a place for cooking meals—there isn't even a stove—but it is a temple to organization and floral prep.
When organizing a florist pantry for vase storage, most people think of hidden plastic bins. Here, it’s a design feature. Custom glass-walled partitions allow you to see the curated collection of vessels, turning the tools of the trade into a visual library. The centerpiece of this zone is a massive potting sink, essential for the daily ritual of processing thousands of stems.
Materiality is where this functional zone truly shines. If you are considering choosing zellige tile for flower studio kitchen applications, look no further than the Moroccan zellige tiles from Tiles of Lucca used here. These tiles have a handmade, iridescent quality that catches the light beautifully, making even the messiest floral prep feel like an artisanal act. The backsplash paired with the specialized flower fridge creates a professional-grade environment that still looks like a high-end residential kitchen.
Multipurpose Layout: From Floral Prep to Influencer Dinners
Designing a multipurpose event space layout is a puzzle of flexibility. House of Three needs to transform from a messy production floor at 9:00 AM to a candlelit dinner venue for Prada, Gucci, Hermès, and Netflix by 7:00 PM.
The secret lies in the furniture. By utilizing flexible furniture for multipurpose creative studios, such as the adjustable butcher block workbenches, the team can shift the height of the tables depending on the activity. They can be standing-height stations for a morning workshop or pushed together to form a long communal table for a seated dinner.
Lighting is the other critical component. When searching for the best lighting for flower arranging studio workshops, you need a mix of clear task lighting and warm ambient light. Kelsie integrated high-end fixtures from Soho Home, ensuring that the studio glows in the evening while providing enough clarity for detailed design work during the day. This flexibility is what makes House of Three one of the premier nyc workshop venue ideas for brands looking for an authentic, creative atmosphere.
Get the Look: House of Three Essentials
| Category | Brand/Source | Key Feature |
|---|---|---|
| Paint | Farrow & Ball | Soft, sophisticated backdrops |
| Lighting | Soho Home | Warm, ambient glow for events |
| Tile | Tiles of Lucca | Moroccan zellige with high shine |
| Sofa | Cassina via Mid-Century LA | Floral vintage "hero piece" |
| Workbenches | Custom Butcher Block | Flexible, adjustable heights |
Experience the Space: Workshops and Events
While House of Three serves as the headquarters for Popup Florist’s city-wide delivery service, its heart is in its community programming. It is more than just a place to buy a bouquet; it is a venue for education and brand storytelling.
For those wondering how to choose a creative workshop space in nyc, the value is often in the expertise of the host. House of Three offers a signature six-week floral design program that takes students through the fundamentals of color theory, sourcing, and structural design. These aren't just hobbyist classes; they are professional-grade sessions that leverage the studio's specialized equipment and Kelsie's deep industry knowledge.
In addition to the long-form programs, the studio hosts seasonal workshops that coincide with the Flower District’s best offerings—think peony intensives in the spring or moody, textural foliage workshops in the autumn. The space also acts as a canvas for brand activations, providing a turnkey solution for companies that want to host an event in a space that already feels curated and cool.
A Hub for the Manhattan Floral Community
House of Three is a testament to the idea that a workspace can be beautiful, and a beautiful space can be incredibly hardworking. By combining the grit of an industrial loft with the grace of high-end interior design, Kelsie Hayes has created a landmark for the Manhattan floral community. Whether you are a brand looking for a venue or an enthusiast wanting to hone your craft, this studio on West 28th Street offers a rare glimpse into a perfectly styled, creative life.
FAQ
Where can I find floral design classes in Manhattan?
You can find professional and seasonal floral design classes at House of Three, located on West 28th Street in the Flower District. They offer a range of programs, including an intensive six-week floral design course and shorter, seasonal workshops focusing on specific blooms and techniques.
What is the difference between a flower shop and a floral studio?
A traditional flower shop is typically a retail storefront focused on walk-in customers and ready-made arrangements. In contrast, a floral studio nyc like House of Three is a specialized workspace focused on event production, large-scale commissions, brand activations, and education. Studios often operate by appointment or through scheduled workshops rather than daily retail hours.
Can I visit a floral studio in NYC for a consultation?
Most floral studios, including House of Three, are open by appointment for consultations regarding events, weddings, or custom brand activations. It is always best to reach out via their website to schedule a time so the team can prepare a personalized mood board and walkthrough for your specific project.
How far in advance should I book a floral studio for an event?
For brand activations or private events at a multipurpose event space layout like House of Three, it is recommended to book at least 3 to 6 months in advance, especially during peak seasons like spring or the holiday period. For workshops, spots often fill up weeks ahead, so early registration is highly encouraged.
